Piercing the Mundane to Find the Marvelous 

I’m quite fond of this quote from American journalist Bill Moyers: “Creativity is piercing the mundane to find the marvelous.” No matter how mundane something may at first appear, creative efforts can find ways to make it not only interesting, but marvelous! How’s this done?Let’s explore how creativity can transform even the most ordinary aspects […]

The Dangers of Over-Optimization

The 2020’s have become the age of over-optimization for everything. While I respect people’s need for maximum efficiency, it’s quite possible to go too far. I’ve seen this be especially true in digital marketing, when people bow to the almighty search engine results to get new leads… only to be entirely unable to handle the […]

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