Once You Choose Your Online Niche, Can You Change It Later?
They say when you start writing online, you’ve got to pick your poison right away. You might think I mean to say “niche,” but in this case “poison” is the most apt synonym. Anyway, you can’t just slap together a few words on a topic. No, you must become the self-appointed expert on a subject […]
The Dangers of Over-Optimization
The 2020’s have become the age of over-optimization for everything. While I respect people’s need for maximum efficiency, it’s quite possible to go too far. I’ve seen this be especially true in digital marketing, when people bow to the almighty search engine results to get new leads… only to be entirely unable to handle the […]