Why You Should Use Google Trends Related Topics to Generate Content Ideas

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Content marketing isn’t easy. There are only so many times you can write about the same topics before your readers get tired of it or stop paying attention to your content all together. Here we will show you how you can use Google Trends and its Related Topics feature to come up with new and interesting ideas to create compelling and engaging content that keeps your audience coming back for more!

Google Trends is a free resource anyone can use when trying to come up with content ideas. The beauty of it is that you don’t need to be an expert in your field. You can enter almost any term and find a list of related topics. Just by entering those a few simple phrases, Google Trends can return dozens of related search terms that could possibly turn into great story ideas.

How to Use Google Trends Data for New and Trending Searches

One of the most common challenges faced by content marketers today is finding new topics to write about, which can be frustrating and exhausting. The best way for your content to stand out online is to fill a gap in an existing market. Of course, before you can figure out what content is still yet to be made to fill those gaps, you have to start somewhere. The New and Trending Searches feature on Google Trends displays new and rising searches related to your specific search term, then ranks them according to popularity. This information gives you a clear understanding of whether an idea is popular and growing or just starting out on its own. You can then use these data points as inspiration for new content that better meets your audience’s demands.

Beyond search terms alone, Google Trends offers other useful information in its tools. These include interest by sub-region (such as US states), related queries, breakout queries, and related topics. By default, Google Trends will show you what’s “rising” in search related to the search terms you enter. But, you can also look at “top” searches for this section, too. By comparing the differences between “top” and “rising,” you can get an idea for what people have searched consistently and what people are searching more recently.

Using this information provides you a baseline for the type of audience you have when you’re creating content around certain topics and search terms. You can use Google Trends for this information for just about anything you can think about searching, in whatever category it might be. Using the regional data can also be helpful if you’re writing content that denotes a particular region, sometimes right down to the city. The more specific and data-driven your content is, the more likely it will appear highly in search engine results and be shared and appreciated by more people.

How Related Topics Can Give You Content Ideas

Google Trends isn’t just helpful for seeing what’s new and breaking out in Google Search, though. After all, it’s not simply enough to look at what topics are popular; you also need to figure out why they’re popular. That’s where the Related Topics feature comes in. It even offers a comparison chart that gives you a detailed look at how two topics relate. For example, if you want some ideas for new posts about Search Engine Optimization (SEO), you can see that web hosting and web design are trending as related topics. Using this information, you could write content about what to look for in a web host or how web design and SEO work together.

You don’t want to beat a single topic to death, even if your content is focused on a particular niche. Introducing content related to similar niches not only keeps your content fresh, but also brings in audiences you may not have previously considered. When I was working in content marketing for building materials, it seemed like there was only cut and dry (pun intended) topics to write about. But, by using Google Trends, I discovered there was a lot more that could be covered that most other building materials dealers weren’t talking about.

For example, if you just put in “building materials” into Google Trends, some of the related topics include lumber and steel building. But, other broader topics such as construction, architects, and recycling emerge. Working these related topics into your stable of content ideas gave me lots of potential blog post topics that related to the audience our business was looking to serve. You may be surprised that writing articles related to recycled building materials can make your blog stand out. But, in particular, showing an understanding of the challenges construction companies and architects face in sourcing building materials through the content I helped to create really made our company’s content stand out.

Using Google Trends to Keep Informed on Trending Topics

Many bloggers, entrepreneurs, and business owners consistently complain that they’re not sure what people are looking for online. Yet, here is a free way to learn just that. No matter what your main interest is, Google Trends gives you an idea of what people are looking for in general. This helps you build themes which form the backbone of your content strategy. Also, these give you a list of subjects you can look to share on social media to fill out your content calendar.

Google Trends has even compiled a whole bunch of data on related questions and queries to many popular search topics. Some of these even get special pages related to a specific world event, which can give you insights into the things that are currently trending in regards to that event. You can see the top questions being asked about that topic, rising queries, and things like that.

Another of the most important pieces of information the site gives you is interest over time. While it doesn’t give you exact search volume numbers, Google Trends gives you an idea of the popularity of that search term over several years. It also allows you to compare interest in certain similar search terms over time. So, when it comes to staying on top of what’s trending in the world, Google Trends is just a very powerful research tool. It’s invaluable in being able to respond to what’s going on in the world in an informed and data-driven way.

Google Trends is a Great Content Research Tool

Although it’s by no means a replacement for properly conducted keyword research, Google Trends is a powerful tool that can help you generate content ideas. It’s an easy way to source ideas for new content without having to spend time coming up with your own keyword list. If you have ever run AdWords campaigns or have any experience with Pay-Per-Click (PPC) advertising at all, then you’re probably already aware of how useful these tools can be for finding profitable keywords. Using Google Trends in conjunction with a little bit of keyword knowledge will allow you to determine which keywords are performing well in related search terms, too, and consequently provide a solid idea of what users might want when they come across your ad.

But, even if you have no experience with PPC advertising or keyword research, Google Trends is still useful in giving you guideposts to build an initial keyword plan around. Of course, if you share things or create content around things that are trending, you have a much higher chance of appearing in Google search. Being relevant can also help your content be seen as more important to social media algorithms, like on Twitter and Facebook.

Now, you can see how powerful Google Trends Related Searches can be as a tool in helping to refine your content strategy in getting good content ideas that relate with what people are searching for right now. So, if you’re stuck for a blog post topic or something to share on social media, you can always look to Google Trends as inspiration for what you want to create content about.

Writing words, spreading love, Amelia Desertsong primarily writes creative nonfiction articles, as well as dabbling in baseball, Pokemon, Magic the Gathering, and whatever else tickles her fancy.
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