What Are Popular Blogging Niches for 2023?

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In our constantly evolving world, there are always new and emerging blogging niches to explore in the online world. In this article, we will explore some of the emerging blogging niches expected to gain more popularity in 2023.

Sustainability and Green Living

With climate change an increasingly pressing issue, more people are turning to sustainable living practices. So, blogs that focus on sustainability and green living are in high demand. Bloggers in this niche can cover a wide range of topics, such as reducing waste, sustainable fashion, and eco-friendly travel. As people become more conscious of their impact on the environment, this niche is expected to continue quickly.

Here are five popular blogs in the sustainability and green living niche:

– Sustainable Jungle focuses on supporting change-makers (both individuals and businesses) that are making a meaningful difference to the world around them. They share sustainability-related ideas, tips, tricks, hacks, products, brands and stories of people and organizations doing meaningful work to future-proof our planet.

– Sustainably Chic covers sustainable fashion, green beauty and eco-lifestyle. It’s a place where fashion can exist responsibly, so you can enjoy the art and love behind the things you wear and use every day. Sustainably Chic is one of the OG sustainable fashion bloggers featured in magazines like Vogue, Elle, Harper’s Bazaar, Glamour & Marie Claire.

– A Considered Life is run by Sophie Davies from the UK, who also writes about veganism. The blog covers topics such as zero waste swaps, minimalism and sustainable fashion guides like her week of sustainable outfits series.

– Treading My Own Path is run by Australian author and TEDx speaker Lindsey Miles. She documents her eco experiments (like her sustainable garden transformation project), so you can learn from her mistakes as well as her successes.

– GreenBiz provides news and insights on topics such as clean energy, green finance, circular economy, corporate sustainability and more. It’s a source of information for business leaders and professionals who want to align environmental responsibility with business success.

If you’d like to explore the sustainable living niche further, GreenCitizen also has a list of 19 Sustainability Blogs You Should Definitely Follow in 2023, as well as The Minimal Vegan with their own curated list of 13 Inspiring Sustainable Living Blogs to Follow in 2023.

Mental Health and Wellness

Mental health and wellness have always been important, but in the wake of the COVID pandemic and the aftermath of the lockdowns, more people struggle with mental health issues than ever before. As a result, the demand has never been higher for blogs providing information and resources on mental health and wellness. Bloggers in this niche cover topics such as mindfulness, self-care, and coping strategies for anxiety and depression. As people seek out ways to prioritize their mental health, there are still opportunities to be covered here.

Here are several popular blogs to check out in the Mental Health niche:

  • NAMI, the blog from the National Alliance on Mental Illness, provides helpful content on various topics related to mental health, such as stress management, music therapy, and emotional wellness. It also offers a helpline, a video library, and other resources for people affected by mental illness.
  • The ADAA Blog from the Anxiety & Depression Association of America (ADAA) offers evidence-based educational resources, scientific research, and expertise from mental health professionals to improve the quality of life of those suffering from mental health disorders. The blog covers topics such as toxic masculinity, seasonal affective disorder, and mindful meditation.
  • The Neuro Wellness Spa blog features content from the best anxiety bloggers, depression bloggers, OCD bloggers, PTSD bloggers, and schizophrenia bloggers. It also provides information about innovative treatments for mental health conditions, such as transcranial magnetic stimulation (TMS) and ketamine infusion therapy.

If you’re interested in this niche, you’ll also want to check out the APA Trends Report from the American Psychological Association (APA). It highlights 11 emerging trends for 2023 that will impact the field of psychology and society at large. These trends include addressing racial trauma, advancing digital health, and promoting climate action.

Niche Sports and Fitness

While sports and fitness have always been popular niches for bloggers, there has been a shift towards more niche sports and fitness topics. Blogs focusing on specific sports, such as surfing, skateboarding, or rock climbing are gaining traction, as well as blogs that cater to specific fitness communities, such as cross-fit or various forms of yoga. As people will always be interested in niche sports and fitness communities, this is a great niche for bloggers to explore.

– Virtual and augmented reality workouts: These immersive fitness experiences allow users to exercise in different environments and scenarios, such as climbing mountains, boxing opponents, or dancing in a club. VR and AR workouts are not only fun and engaging, but they also make exercise more accessible for people with disabilities or mobility issues.

– Wearable fitness devices: These wearable devices collect biometric data on body movement, distance traveled, muscle stretch, and heart rhythm to help users enhance and personalize their home workouts. They also integrate artificial intelligence and machine learning to provide more accurate and customized feedback and recommendations.

– Gamified fitness: This trend uses video game-like elements like points, badges, leaderboards, and rewards to motivate and engage users. Gamified fitness programs and apps allow users to compete with friends and relatives and earn rewards for reaching goals.

– Personalized fitness: Artificial intelligence-powered fitness apps can provide customized workout recommendations based on an individual’s physical and health levels, as well as personal fitness goals. These apps can also adapt to the user’s preferences, mood, and feedback over time to create a more personalized fitness experience.

– Primal movements: This trend (one that I hadn’t heard of before writing this article) involves performing movements that mimic the actions of human ancestors, such as crawling, kicking, crouching, and squatting. Primal movements are a great way to build strength and agility, especially for beginners in serious fitness. They also help improve posture, mobility, and coordination⁵.

Food and Cooking

Being that everyone needs to eat and drink, food and cooking have always been popular niches for bloggers. But with the rise of plant-based diets and increased interest in international cuisines, there are many new opportunities for bloggers to explore. Trending food topics include vegan and vegetarian recipes, international cuisine, and healthy eating habits. With many people growing dissatisfied with traditional food fare, the interest in exploring different cuisines and ways of eating is expected to continue growing in popularity.

Here are five of the trending topics in food and cooking in 2023, and a popular blog related to each of them:

Plant-based foods: This trend includes plant-based pastas, meats, cheeses, milks, and more. People are opting for more plant-based foods for health, environmental, and ethical reasons. Some examples of plant-based foods are tofu, tempeh, seitan, jackfruit, lentils, beans, nuts, seeds, oat milk, almond milk, cashew cheese, etc.

One popular blog featuring plant-based recipes is Minimalist Baker. It offers simple, delicious, and mostly gluten-free vegan recipes that require 10 ingredients or less, one bowl, or 30 minutes or less to prepare.

Island flavors: This trend involves exploring the cuisines and ingredients of various islands around the world, such as Hawaii, Jamaica, Puerto Rico, Cuba, Tahiti, Fiji, etc. Some examples of island flavors are poke bowls, jerk chicken, mofongo, ropa vieja, coconut curry, pineapple salsa, etc.

One popular blog showcasing island flavors isImmaculate Bites. This blog features Afro-Caribbean recipes that are easy to make and full of flavor.

Zero-waste cuisine: This trend involves reducing food waste by using every part of an ingredient or finding creative ways to repurpose leftovers. Some examples of zero-waste cuisine are vegetable stock from scraps, banana peel bacon, carrot top pesto, stale bread pudding, etc.

One popular blog that promoting zero-waste cuisine is The Zero-Waste Chef. This blog offers tips and recipes on how to cook without waste and live more sustainably.

Ube: This is a purple yam native to the Philippines and widely used in desserts and baked goods. It has a sweet and nutty flavor and a vibrant color that makes it appealing to the eye. Some examples of ube dishes are ube halaya (jam), ube cake, ube ice cream, ube pancakes, etc.

One popular blog featuring ube recipes is The Unlikely Baker. This blog shares various Asian and Western recipes that use ube as an ingredient.

Tinned fish and seafood: This trend refers to canned or jarred fish products that are preserved in oil, water, brine, or sauce. They are convenient, versatile, and nutritious sources of protein and omega-3 fatty acids. Some examples of tinned fish are sardines, anchovies, mackerel, tuna, salmon, etc.

A popular blog that celebrates tinned fish and seafood is Popping Tins on Substack. This blog offers recipes and tips on how to enjoy tinned fish in various ways.

Travel and Adventure

Because the COVID pandemic put a damper on travel for over a year, there’s pent up demand for exploring new destinations as it becomes safe to do so. So, the surge in demand for travel and adventure blogs in 2023 isn’t at all surprising. Bloggers in this niche cover a wide range of topics from budget travel tips to adventure sports to cultural experiences. As more people seek out unique travel experiences, this niche will continue to grow.

Here are five travel and adventure trends that are popular in 2023, along with a popular blog that focuses on each trend:

Off-the-grid vacations: Travelers in 2023 are seeking remote and secluded destinations that offer privacy, tranquility, and immersion in nature. Some of the top off-the-grid destinations for 2023 are Mongolia, Greenland, Bhutan, and Antarctica. A popular blog that covers off-the-grid travel is Off The Path, although you’ll have to translate it with your browser if you’re an English speaker.

Multi-generational trips: Many families are planning big family trips that include grandparents, parents, children, and even extended relatives. These trips are meant to create lasting memories, celebrate milestones, and reconnect with loved ones. Some of the best destinations for multi-generational trips are Costa Rica, Italy, Japan, and South Africa. A popular blog that covers multi-generational travel is Travel Babbo.

Wellness retreats: Weary vacationers are looking for ways to improve their physical, mental, and spiritual well-being through travel. Wellness retreats offer a range of services and activities such as yoga, meditation, spa treatments, nutrition counseling, and holistic therapies. Some of the top wellness retreats for 2023 are Euphoria in Greece, Heartbreak Hotel in England, and Advivum Journeys in Kent. A popular blog that covers wellness retreats is Retreat Guru.

Culture capitals: Travelers are drawn to cities that have a rich and diverse cultural heritage, offering opportunities to explore art, music, history, cuisine, and architecture. Culture capitals are also hubs for innovation, creativity, and social change. Some of the top culture capitals for 2023 are Ho Chi Minh City, Taipei City, Auckland, Singapore, and Hong Kong. A popular blog that covers culture travel is Culture Tourist.

Adventure and outdoor activities: Travelers are seeking thrilling and challenging experiences that test their limits and push them out of their comfort zones. Adventure and outdoor activities include hiking, biking, kayaking, rafting, skiing, surfing, diving, and more. Some of the top destinations for adventure and outdoor activities are New Zealand, Iceland, Peru, Nepal, and Canada. Here’s a list of 25 of the best adventure travel blogs from last year (2022).

There are always new and emerging niches to explore in the world of blogging. Whether you are interested in sustainability, mental health, niche sports, food and cooking, or travel and adventure, there are opportunities to create engaging and informative content for your audience. As the world continues to evolve, bloggers who stay on top of emerging trends and topics will be able to grow their audience and make an impact in their chosen niche.

Amelia Desertsong is a former content marketing specialist turned essayist and creative nonfiction author. She writes articles on many niche hobbies and obscure curiosities, pretty much whatever tickles her fancy.
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