Like many of those who write online, I find it a bit too easy to become obsessed with stats. The same is true of other content creators such as photographers, video producers, and others. In fact, we can get obsessed with them to the point where it can affect our mental health very badly if we struggle to accumulate them.
Yes, stats are important. They are a barometer by which we can gauge how effectively our content is reaching people. While there are many stats to consider, the three that I follow the most closely are views, followers (or subscribers), and interactions (like/reactions, comments, reshares, etc.)
In this short article series, I’ll be sharing my feelings on what each of these stats means to me and some insight on how I go about improving on them.
First, we’ll touch on views, then followers, then finally interactions.
Views Are Everything, But They’re Really Not…
The most deflating thing for any content creator is labouring over a piece for hours, days, weeks or even longer, only to get only a handful of views. You share it to all your social networks, link to it wherever you can, and still, you can count the views of it on one hand. What happened?
Most likely, it’s not you. Unfortunately, you can push something out on every social media network there is and get next to nothing. Since views are the lifeblood of every content creator, you want to make sure you’re getting eyeballs on it.
Sure, some views are inevitably from automated bots crawling the internet. Then, you’ll get those random views from foreign countries. But, for the most part, your views will come from real people like yourself. When that view count is low, though, it gets really, really depressing
The best way I’ve found to increase views is to use hashtags. This is a tried and true tactic on Instagram and Twitter, but they work on Facebook and even Linkedin and Pinterest, too! The beauty of hashtags is that they put your content in front of a completely different audience. You also sometimes get the benefit of resharing bots, which may or may not do much, but it’s something. Also, sharing posts multiple times during a week or a day is fine, especially on Twitter, as long as you share other stuff in between, especially other creators’ content.
There used to be Stumbleupon, which was extremely hit or miss,. I use to get some traffic explosions from it in the past. Probably 2 out of every 100 posts you put on there actually got stumbled, but depending on your topic, you could get an amazing new avenue of traffic.
Unfortunately, many views from StumbleUpon used to bounce immediately. Nowadays, Pinterest basically serves the same role. Hit or miss, as heck, but it’s at least a blast to browe! Like Stumbleupon once was, it’s an amazing way to get your content exposure – just be sure to submit plenty of other links besides your own.
Of course, there’s also SEO. Visitors that come to my content with really long keyword phrases are great because it means people actually look for what I wrote about. Organic traffic is awesome and it’s the cheapest way to attract a new audience, although far from the easiest.
I’ll get into my personal views on SEO at another time. But, yes, in moderation, trying to fool Google into thinking you’re awesome – I mean, SHOWING HOW AWESOME YOU ARE TO THE PRETTY LITTLE GOOGLE SPIDERY FELLOWS!
What Views Really Mean to Me
Many of us want views for grinding pennies on CPM and video ads. But for those of us who rely on in-text links, pay-per-clicks, or no ad income at all, views are more of a source of pride for us. It’s good to know people have actually seen your content. However, I actually believe that the raw number of views something gets is less important than the other two stats which I feel are most important. However, obviously the more you get the better!
So, yeah, if you got low views, don’t despair. You just have to find a better place to promote. Or, you need work on better targeting your audience. Let me know if you have any questions, loves! Whatever you do, don’t give up. You are an awesome content creator and you are growing with each and every post you make!
Keep on’ creatin’