When we create content, the most important stats we crave are interactions. Not only do we want to be seen, but we want to be appreciated and engaged with. Previously, in this little mini series on the struggle with stats we talked about how views aren’t everything and how quantity over quantity with the key with followers.
Yes, “likes” do matter. They are a key part of many social media algorithms that figure out what content to show people. As do comments, and as do reshares or reblogs.
Sure, you don’t need comments to be successful. Still, it’s nice that someone has something to say – even when it’s not so nice… Likes and reshares, on the other hand, that’s how you know you’re doing something right!
Yes, many times likes and shares are made with the intention that you’ll return the favor. And, most of the time, I will return the favor as a common courtesy. There are plenty of like and reshare trains, as well as follow trains out there. And, they’re great – in moderation like with anything nice. People that are kind enough to reshare your boost with a simple tag are great, too!
But, at the end of the day, it’s the likes, comments, and reshares that simply happen organically that count for the most. These are the kinds I cherish most because it means people are actually consuming and getting something from my content.
Because of the way social media works these days, even simple likes broadcast my post to brand new audiences all the time. Comments, too. But, reshares are the absolute best, even when they are from people with small followings.
What Interactions Really Mean to Me
There’s a silent majority out there that probably love your content. But, the ones who leave likes, comments, and reshares are the most important to me. They’re like your brand ambassadors-in-training, and you should be looking to cultivate relationships with them. They are the ones who will help you grow. Focus on them, and your silent majority will grow, too. Some of them won’t remain silent anymore, either.
Content should be about building a community. You can’t any longer simply do endless hours of SEO research, write and post a piece, share it everywhere to grind pennies. Let the penny grinding happen as a bonus, not the primary goal.
Interactions are life. They are what build your audience up in the long run. Yes, search engines care more about them more than ever! But, your goal should always be about building real connections, just as with any other thing you do in life.
I’d love to chat with my fellow lovely content creators about what stats mean to you and which ones are more important to you than others!