Many website owners are familiar with the Yoast SEO plugin for WordPress. It’s probably the most well-known SEO content analysis tool. Of course, any help you can get with improving your website’s SEO is important to getting your website to rank well and get organic traffic.
Still, while Yoast can be a helpful tool, not every website uses WordPress, or wants to purchase the premium version of a SEO plugin. Fortunately, SEO content analysis isn’t all that complicated to learn. Here are a few steps on how to analyze your own content to optimize it for the best on-page SEO results.
Choosing Focus Keywords for SEO
While doing keyword research, you’ll likely come across some keyword phrases that seem like they would be easy to rank for in search. One great way to do this is to use Google Autocomplete tools such as keywordtool.io to find phrases that are related to your industry, product, or service. Once you find some low-competition search phrases with decent traffic, you can use these as focus keyword phrases to build your content around.
You don’t want these focus keywords to be too general, such as “marketing” or even “online marketing.” It’s far more difficult to rank your content for keyword phrases that are only one, two, or even three words long. Because these sorts of keyword phrases are so general, they are extremely competitive.
Focus keyword phrases should be four or more words, although sometimes you’ll find phrases of three words that are fairly easy to rank for due to low competition. The more specific a query you focus on, the more likely it is that searchers will find exactly what they are looking for from your content.
How Many Times Should I Use Focus Keywords in My Content?
How many times should I use my focus keywords? Prior conventional wisdom was to muse each focus keyword phrase in at least about 1 to 3 percent of your total content. But, really, there is no exact amount of times to use a particular focus keyword in order to make your content rank for those keywords. What you should instead do is focus on LSI keywords. (LSI stands for Latency Semantic Index.)
LSI keywords are phrases that are related and similar to your focus keyword. They are phrases that can naturally show up in content together. One great way to find these LSI Keywords is a tool like SEO Powersuite, which is available for free.
By using related keyword phrases to your focus keyword throughout your content, it won’t appear keyword-stuffed and spammy-looking. Also, it will likely rank for more search terms than you might expect. Ranking for more terms means more organic search traffic.
Can I Improve My Content for SEO Beyond Focus Keywords?
The creators of many SEO tools suggest that you keep your content easy to read, use plenty of subheaders and short paragraphs, and use as much active voice as possible. Generally, these are already good things to do in online content. How much weight the search engines actually give to these factors is unknown. However, subheaders in particular make sense as good SEO signals since they usually contain valuable keyword phrases.
Pretty much everyone will tell you just to use your keyword phrases naturally and not be too conscious of how many times they are being used. It’s suggested to just keep those keywords in front of you as you’re writing content. However, when you are done, it’s good to go back and see how many times your focus keywords are being used.
If you’re using your keyword phrases too obviously, try to change a few of them to related LSI keyword phrases if possible. If you’re using them too sparingly, it’s OK to work them in a bit more often.
What Can SEO Content Analysis Do For My Business or Blog?
Now that you know the basics of content analysis for SEO, you might think it sounds pretty easy. Honestly, this advice is certainly enough to get you started. However, sometimes you’ll write a great blog post that doesn’t really focus on any keywords. Other times, you’ll write a web page that focuses mostly on keywords without truly being a valuable resource.
The idea is to find a balance between SEO and good content. You need to let the search engines know your content is relevant to keywords that people are actually searching. Then, you also need to be creating great content that is both valuable and good to convert visitors into subscribers, leads, or customers. While SEO content analysis seems simple, and free online content analysis tools are out there, how do you know that the tools are actually giving you good advice?
Even using a popular SEO plugin like Yoast, being told that your content’s readability needs improvement may not be useful feedback for you. Sometimes, the content analysis tools won’t work properly, or not work at all. You may need to seek out someone to do your SEO copy editing for you. Fortunately, it’s usually a quick task. The tweaks not only could help your content rank better for important keyword phrases. Your content will also read better and be more valuable to your target audience as a result.
~ Amelia <3