Is your blog feeling stale? Whatever kind of blog you have, you may feel like it needs new life breathed into it. So, you may be asking: “does my blog need a content refresh?”
Reviving Old Blog Posts is a Great Way to Refresh Blog Content
One reason your blog may need a content refresh is that you haven’t posted much recent content. Revisiting an old post or two that performed well in the past can be a great way to start a blog refresh. You may even consider posts that may rank well for you in search, but haven’t yet converted any sales.
Every piece of content has potential to do some good. But, no content can do any good if no one is finding it. Sometimes, it’s as simple as resharing older articles on social media to get them fresh attention. Since they’ve had no recent views, they will be like brand new content to many people.
But, before you do share, you may want to find ways to update those older posts. You don’t necessarily have to change the date on them. Still, doing so can be beneficial especially if you make substantial changes to the content.
In any In any case, if you do need to update blog articles considerably to make them relevant, do make a clear note that you updated the article on whatever date. It does make a difference to readers as it shows that you made the effort to go back and update something.
Content Revival Can Be Very Good for SEO
This tactic, known as “content revival” can be very good for SEO. Just be sure that you keep the original URLs intact, even if you end up changing the article title. Otherwise, the search engines will see it as a brand new page, and you’ll lose any rankings that page had previously.
There are cases when a URL is OK to change – such as it wasn’t ranking on page one of Google, getting any traffic, or didn’t have any backlinks. But, generally, you want to keep the URL the same. Updating existing content shows the search engines that you care about keeping your content up to date. It’s one major part of a blog refresh that you can do every so often.
As you make updates, also make sure you have relevant keyword phrases targeted for each post. They don’t have to be plastered all over the article. Just keep them in mind while you’re proofing the posts and sprinkle them throughout. Chances are, all you may need to update are some facts and keyword phrases. So, you may already have just the content you need to get people interested in your blog again!
Removing Old Posts From Your Blog Can Improve SEO
Sometimes, you’re going to have posts that serve no purpose anymore. Getting rid of old posts sounds like it would be bad for SEO. But, done correctly it can actually improve your website’s Search Engine Optimization.
The general advice is to try and recycle that post if at all possible, even if it’s just tiny bits that can be reused elsewhere. But, if it doesn’t do anything for your blog, it is possible to redirect it back to your blog or a related category. It could also redirect to a new post based on the original theme of that post. These redirects, known as 301 redirects, will help preserve your search engine rankings while giving you a chance to boost them through improved content.
When should you delete and redirect a post that’s become dead weight? If you can’t make it relevant anymore, it should go. If it refers to outdated or no longer accurate information, it probably should either be completely updated as a new post or dumped altogether. Basically, if a post doesn’t rank on Google, and no one seems interested in it when you share it, it serves no good.
It’s become generally understood in 2020 that low-quality posts actually hurt your site’s overall SEO. Sure, they don’t hurt as much if they are still relevant to your site’s keywords and aren’t full of broken links or super outdated information. But, as a general rule of thumb, the overall health of your blog depends on having your site only have content that offers value to your audience.
Keep in mind that not all posts do well in search, but others will perform well through social shares. Some content doesn’t have to rank to be valuable content. Only look to do away with posts that offer no value.
Refreshing Your Blog Design, Brand, Layout, or Theme Can Work Wonders
Sometimes, all your blog refresh needs is a makeover. You may want to try a new theme, if you’re on a CMS platform like WordPress or Weebly. A new design or layout within your existing theme may also be a great improvement. Focus on directing your audience’s eyes to things you want them to act on, such as ads and calls to action.
Other times, you may want to refresh your blog’s entire brand. This could even involve renaming the blog entirely, especially if it’s a company blog whose brand is separate from the blog itself. Many blogging platforms can create automatic redirects if you change the blog’s name, especially if it’s hosted on an existing domain that isn’t changing.
But, rebranding doesn’t require a new name. It could mean a new logo, or blog header, or shift in content strategy. A change in strategy can be the most effective blog refresh tactic. Start by finding what your audience engages with the most and focus on that.
With a strong content refresh, your blog can attract a brand new audience to your existing content. Meanwhile, you give your existing audience a better idea of what to expect from your content moving forward. Refreshing your blog might be just what you need to take your business or brand to the next level.
– Amelia <3