Here’s a question I keep asking myself on a regular basis when it comes to social media: Does the number of Twitter followers you have actually matter when it comes to your actual reach?
The short answer is yes… and no…
Yes, quality followers are always good.
Yes, Twitter followers do make a difference when it comes to your social media reach. But, as is the case with many things in life, quality is always preferred over quantity. Yes, it’s always fun to reach follower milestones. Heck, I was pretty excited about 1,000!
But, no, not if you have a bunch of fake followers, like bots…
Unfortunately, especially when it comes to Twitter, a lot of people just follow with the hope you’ll follow back. While there’s nothing actually wrong with that, it sort of inflates follower counts in a way that gives people a false sense of your actual social media influence.
There are a lot of “fake” followers out there. It’s important to watch out for those. I do tend to follow back anyone who looks legitimate myself. But, if I noticed they unfollow fairly quickly, I don’t hesitate to unfollow in return. And, of course, there are the obvious spam bots and porn accounts that I block immediately…
Twitter is a great way to build up others!
On the flip side, there are people that follow with the intention of building up one another. This is how I use Twitter personally and I know others do, too! It’s pretty easy to build up your follower count if you follow the right people and they follow you back.
Interactions always beat followers when it comes to Return on Investment (ROI)!
When it comes to getting your tweets seen, followers are nice to have. But, many of your tweet impressions come from likes, retweets, and replies. Yes, retweets are much more effective when you have more followers. But, as a metric, followers are actually significantly less important than actual interactions – yes, even automated ones!
No, not all Social Media Automation is bad. But, we will get to that another time…
Twitter followers are great, because it lets us all have more fun!
It’s way too easy to worry about follower milestones, likes, reshares, and impressions. Myself, being the professional social media manager that I’ve long been, I tend to obsess way too much over metrics. But, at the end of the day, social media should be about having fun. It’s not just grinding out numbers. You’ll have a lot more success with a mindset to have fun. Honestly, that’s true for most things in life, come to think of it!
However, follower counts are still achievements! They exist as attainable, actionable goals, which is important in building your audience. Strong follower growth means you’re doing something right!
But, be aware about the quality of the followers. Focus on those who support you the most and those who you feel deserve to be built up. Basically, treat social media like you would everyday life. Be kind, be respectful, and take any chance you can to make a positive difference in someone’s life.
And, yes, that could be helping someone get to that next hundred or thousand follower milestone. Just don’t stress about the number of followers you have. Treasure those you do have and have fun!
~ Amelia <3